Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of its W200 Pocket Cam and its compact, stylish and feature-packed ST93 on April 20, 2011 in Seoul, Korea.
W200 
The WB200 is designed so it can be taken anywhere to capture brilliant videos in the toughest conditions, particularly underwater, thanks to features such as a 5-megapixel BSI CMOS sensor and F2.2 Bright Lens. Created for those whose active lifestyles demand both durability and quality, it houses Samsung’s leading imaging technology in a shock, water and dust-proof rugged body.
The W200 is built to withstand the elements to produce high-quality videos in almost any circumstances. It is waterproof up to three meters and thanks to specialized functions, it makes taking underwater videos easier to achieve than ever.
The W200’s anti-water drop coating allows the LCD screen to stay free of condensation, even in damp conditions, so you can film without wiping the screen. The lens also features an anti-fog coating that lets steam disperse so you always have clear, blur-free videos and pictures even straight after coming out of the pool.
The W200 also includes an Aqua Mode setting, which automatically sets the ideal parameters for the bright and clear underwater video to make capturing amazing underwater footage simple. Despite its slim and compact design, it is also shockproof and dustproof making it the perfect addition to a backpack for any trip and robust enough for worry-free family vacations with young children. It also comes with a built-in USB arm to make it easy to share your adventures.
In addition to delivering high-quality video, the W200 makes it easy to both manage your video files and be creative with them too. With Samsung’s Record Pause feature, users can pause briefly during filming and then resume from the exact same moment. When filming is complete, footage will all be in the same file, removing the need to merge them, and making uploading and sharing hassle-free.
Mr. Hyun-Ho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said, “The W200 is the ideal pocket cam for anyone who wants to experience life to the fullest and share those experiences with friends and family. It’s tough enough for filming a backpacking trip or vacation with small children and light enough to carry around with you every day so that you never miss a moment. We’ve used the latest in Samsung technology to make sure that you’re able to capture a faithful memory of your experiences wherever you go. The W200 is the pocket cam that you’d never want to leave at home; it’s reliable and easy to use on whatever adventure you’re setting out on.”
ST93
The ST93 is the latest addition to Samsung’s ultra-slim, stylish ST range with enhanced optical performance through Dual Image Stabilization, 16-megapixel picture quality, and 26mm wide angle and 5x optical zoom lenses. The ST93 also boasts a Smart Filter feature for users to be creative with their snaps. The latest launch reinforces Samsung’s ambition to produce fashionable and portable cameras that maintain a premium and high-quality feature set to guarantee great images.
The ST93 features a market-leading Dual IS capability, combining Optical Image Stabilization with traditional Digital Image Stabilization technology. The Dual IS guarantees clear and sharp images in any environment and prevents blurring, which allows customers to enjoy their camera experience to the fullest and enhance their individual creativity without the worry of blurry images.
Measuring just over 17.5mm, you can slip the sleekly designed ST93 into your pocket or handbag and take it wherever you go. The ST93’s Smart Filter lens and color options ensure straightforward capturing for both still shots and movie recordings. Advanced options include miniaturized capturing, a Vignetting effect, and a Soft Focus function for atmospheric photos. In addition, the camera’s innovative Panorama Shot feature ensures every wide-angled vista is captured for seamless and stunning images.
Mr. Hyun-Ho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said, “Today’s launch reinforces Samsung’s ability to balance our consumers’ style and design needs, whilst maintaining category-leading innovative and high-performing features such as Dual IS. We know our customers are passionate about sleek compact designs and the latest technology advancements. Now, following the global success of the ST95, ST90 and ST65, we are offering even more powerful optical performance to meet these demanding requirements. The design of the ST93 has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience at an affordable price.”
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